A weird blog coincidence… GPS goggles?

I’ve been meaning to write about the new Zeal GPS enabled goggles for a couple of days now. Ironically, when I went onto the last blogpost I made, there was a Google AdSense advert wondering if I was interested in GPS goggles. I’m telling you, this internet business is getting spooky when it comes to ‘determining’ your likes and dislikes. As it turns out, my interest was further piqued by a story in yesterday’s Vancouver Sun about a local Vancouver-based company that was involved with the software development of these goggles. The Sun reports that:

“Vancouver-based Recon Instruments on Friday released their new Transcend Goggles, aimed at delivering real-time measures on everything from speed to altitude, temperature and vertical distance travelled.  The information can be seen on a tiny LCD screen in the bottom right-hand corner of the wearer’s goggles as they move.”

The Sun story is interesting in that it refers to the company that developed the software for the goggles – Recon Instruments – but fails to mention the actual goggle maker – Zeal Optics out of Colorado. The partnership with Zeal is interesting; Zeal’s a niche player in a field utterly dominated by Oakley, Smith, Spy, to name three – companies that have mega-budgets to bankroll the top stars (Lance Armstrong with Oakley, anyone?) in every sport.

Personally, I would likely get depressed about the kind of stats that the Zeal/Recon Transcend would detail. I’m a slow skier who doesn’t really give a rat’s a$$ about how much vertical I rack up in a day – number of face shots are the only meaningful measurement in my ski world. Now, if the Zeal were ‘enabled’ with some kind of ‘fogcutter’ technology that might make skiing and riding at Cypress and ‘certain resorts in the BC Interior’ more tolerable, I’d be all over it.

Logging vertical is all the rage for Type A businessmen who love to brag about the number of vertical feet they rack up on heli-skiing trips. (Heli ski companies love to ‘encourage’ this kind of competition as well; due primarily to the fact that they charge a pretty outrageous premium for ‘extra lift’. Oh well – heli-skiing is the kind of sport where if you have to ask how much it costs, you really shouldn’t be there in the first place. But that’s a discussion for a different blogpost.


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